Social Media Blueprint
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All the Tools You Need to Succeed
Social Media is the single best way to find client and create a conversation with your supporters and clients.
Google and search engines place heavy emphasis on unique content and look to social media traffic as one component of what's known as page ranking - the process of putting you above another result.
Social media is also a great way to engage with your clients for the primary reason they are spending a vast majority of their time on social media sites, versus the amount of time they are looking at websites.
The goal for business on social media should be to help drive awareness for your business, brand, and product. Social media with great, relevant content also conveys expertise, social proof, and more.
This in turn, causes you to stand out as the better choice over a business that doesn't have social media or a social media following.
Social Media Dos:
Social Media Don'ts:
Don't engage with trolls / haters
Don't leave people feeling lost and confused
Don't promise something you cannot deliver upon ultimately