Newsletter Creation How To

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Newsletters are a part of a comprehensive content strategy and can be used to communicate events, successes, sales, achievements, new products, and more.

They are their own form of reciprocity and provide value to your clients in the form of helpful information.  Their goal should be to help inform clients and prospects about your business, brand, and product, so being clear about your goal is critical.

By sending people special information, about you, your business, your brand helps reinforce positive perception. This in turn, causes you to stand out as the better choice over a business that isn't, hasn't or won't provide additional value to their clients.

Newsletter Dos:

• Have fun and be a gracious host inviting people in & making them comfortable by inviting them engage
• Make the newsletter special
• Have a call-to-action
• Deliver on your brand promise
• Be mindful of branding reinforcement
• Do not dilute your brand or over saturate your events with too many newsletters
• Less is more.

Newsletter Don'ts:

• Don't be text heavy with no images. Images are important.
• Don't have misspelling and errors
• Don't use poor quality graphics