Event Planning Summary

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Events are a great way to create reciprocity with your clients. Additionally, their goal should be to help drive awareness for your business, brand, and product, so being clear about your goal is critical.

Allowing people to have a special interaction with you, your business, your brand, or even with selected special presenters helps reinforce positive perception. This in turn, causes you to stand out as the better choice over a business that isn't, hasn't or won't provide additional value to their clients.

Event Dos:

• Have fun and be a gracious host inviting people in & making them comfortable
• Make the event special
• Have a call-to-action for purchases at the event or after the event
• Deliver on your brand promise
• Be mindful of branding reinforcement
• Do not dilute your brand or over saturate your events with too many events.
• Less choice is more

Event Don'ts:
Don't start late and end late
Don't leave people feeling lost and confused
Don't promise something you cannot deliver upon ultimately