Content Creation Summary

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Content creation is the single best way to attract clients to your website. Google and search engines place heavy emphasis on unique content. Without it, Google is unable to reveal you as the right website to visit for the thing a future client wants.

Content is also a great way to create reciprocity with your clients. The goal for content creations should be to help drive awareness for your business, brand, and product. It also conveys expertise.

This in turn, causes you to stand out as the better choice over a business that isn't, hasn't or won't provide additional value to their clients.

Content Dos:

• Have fun and be a gracious host inviting people in & making them comfortable
• Make the content special
• Have a call-to-action
• Deliver on your brand promise
• Be mindful of branding reinforcement
• Less choice is more

Content Don'ts:
Don't copy, steal, or plagairize
Don't leave people feeling lost and confused
Don't promise something you cannot deliver upon ultimately